350% Search Growth and 75x Grainger Revenue: Scaling Mancomm's Digital Channels

Mancomm is a regulatory publishing company and SaaS provider specializing in OSHA compliance materials and the RegLogic platform. They had strong products — OSHA posters, compliance guides, and a growing SaaS offering — but their digital channels were severely underperforming. Their Google search visibility was stagnant, their Grainger marketplace presence was generating almost nothing, and their SaaS product lacked the positioning it needed to compete. Level Nine Media was brought in to modernize their digital strategy and turn these underperforming channels into reliable revenue drivers.

Mancomm's core problem was discoverability. Their products were excellent and their reputation in the compliance space was solid — but buyers couldn't find them online. Legacy SEO practices, unoptimized marketplace listings, and a SaaS product that wasn't positioned for its actual buyer persona were all leaving significant revenue on the table.

• ✗ Google search performance was flat — no growth in organic impressions or clicks for 18+ months
• ✗ Grainger marketplace generating only $40–$60/month despite being a major B2B distribution channel
• ✗ Google Merchant Center not properly configured — products not appearing in Shopping results
• ✗ RegLogic SaaS platform lacked clear positioning and was underperforming against less capable competitors
• ✗ No structured SEO strategy — keyword targeting was ad hoc and not aligned to buyer intent
• ✗ Amazon and Shopify channels not optimized for B2B purchasing patterns

We approached Mancomm as a full digital channel audit and rebuild. The goal was to identify every place where qualified buyers were searching and ensure Mancomm was visible, credible, and conversion-ready at each touchpoint. We prioritized quick wins (Grainger, Merchant Center) while building the long-term SEO foundation in parallel.

• Comprehensive SEO audit: technical issues, keyword gaps, content opportunities, and competitor analysis
• Keyword strategy rebuild: mapped all products to high-intent B2B search queries across Google and Bing
• Google Merchant Center rebuild: corrected feed errors, added missing attributes, enabled Shopping ads eligibility
• Grainger marketplace optimization: updated product titles, descriptions, attributes, and category mappings
• Amazon B2B listing optimization: A+ content, backend keywords, and B2B pricing structure
• RegLogic SaaS positioning: rewrote messaging to target compliance managers and safety officers by job title and pain point
• Content strategy: compliance-focused blog content targeting safety managers at mid-market and enterprise companies
• Bing Webmaster Tools setup and Bing Shopping feed optimization — often overlooked B2B channel

Within 12 months, Mancomm's digital channels were generating measurably more revenue across every platform we touched. The Grainger transformation was the most dramatic — a 75x revenue increase from a channel that had been essentially dormant. Google search growth compounded month over month as the SEO foundation took hold.

• 350% growth in Google search performance — impressions, clicks, and ranking positions
• Grainger revenue scaled from $40–$60/month to $4,000–$4,500/month (75x increase)
• Google Shopping impressions increased 8x after Merchant Center rebuild
• Consistent upward traffic and revenue trends across all digital channels
• RegLogic SaaS trial signups increased 40% after messaging repositioning
• Bing channel activated — now generating incremental B2B traffic with minimal ongoing effort
• B2B digital sales infrastructure modernized — positioned for continued compounding growth

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