Case Study
How OSHA Trainer Pro Scaled to $40K/Month with a New Website and Funnel
A certified OSHA trainer with 20 years of experience needed a digital platform that matched their expertise — and a funnel that could sell courses on autopilot. OSHA Trainer Pro had the credentials, the content, and the reputation — but their online presence was stuck in 2015. A dated website, no email list, and zero automation meant every sale required a phone call. Level Nine Media built a modern training platform with a full-funnel architecture: SEO-optimized course pages, a lead magnet funnel, and an email automation sequence that nurtures prospects into buyers without manual effort.
The Challenge
Despite being a recognized expert in OSHA compliance training, the business was leaving significant revenue on the table. Their website couldn't handle online course sales, and every new client required hours of manual back-and-forth.
✗ Website had no e-commerce or course enrollment capability — all sales were manual
✗ No email list — zero ability to nurture leads or run promotions
✗ Ranking on page 3–4 for high-value keywords like 'OSHA 10 training online'
✗ No lead magnet or top-of-funnel content to capture prospects before they were ready to buy
✗ Competitors with inferior credentials were outranking them on Google
The Solution
We rebuilt OSHA Trainer Pro's digital infrastructure from the ground up. The new website functions as a full training platform with course catalog, enrollment, and payment processing. We built a lead magnet funnel around a free OSHA compliance checklist, and an automated email sequence that converts free downloads into paid course enrollments over 14 days.
Custom training platform website with course catalog, enrollment, and Stripe payments
Free OSHA Compliance Checklist lead magnet — captures email before purchase intent
14-day email nurture sequence converting free downloads to paid enrollments
SEO-optimized course landing pages targeting 'OSHA 10 online,' 'OSHA 30 certification,' and 12 related keywords
Blog content strategy targeting compliance managers and safety officers
The Results
Within 6 months of launch, OSHA Trainer Pro transformed from a manual, referral-dependent business into a scalable digital training operation generating consistent monthly revenue with minimal manual effort.
Monthly revenue scaled from $8K to $40K+ within 6 months
Email list grew to 2,400+ subscribers in the first 90 days
Ranking on page 1 for 'OSHA 10 training Texas' and 9 related keywords
Email automation converting at 18% from free download to paid enrollment
Course enrollment increased 5x — from ~15 to 80+ per month
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